/Imlil Mountain Guides Office
SEO‑focused WordPress site for Morocco’s first mountain‑guide association, featuring tour booking via “BA Book Everything” and rich storytelling about the High Atlas.
Project Overview
Rebuilt the association’s legacy site on WordPress, integrating the BA Book Everything plugin to let visitors reserve treks and multi‑day tours directly online.
Structured copy around E‑A‑T principles (expertise, authority, trust) and implemented on‑page SEO optimizations that pushed the site to the top three Google results for “Toubkal guide” and related French keywords within three months.
Balanced authenticity and aesthetics: large hero imagery from the High Atlas, and a clean typographic hierarchy that remains performant on rural 3G connections.
/Gallery
Challenges & Solutions
Challenge
Migrating legacy content without losing existing search rankings
Solution
Used 301 redirects and Yoast SEO schema blocks to preserve and boost SERP positions
Challenge
Implementing a flexible booking system for diverse tour lengths
Solution
Customized BA Book Everything widgets and PHP templates to support variable‑length itineraries and multi‑currency deposits
Challenge
Maintaining fast load times on image‑heavy pages
Solution
Compressed hero images with WebP and lazy‑loaded galleries; leveraged Cloudflare CDN for global delivery
